Updated June 19, 2023.

King’s Seafood Company and its group of restaurants, including King’s Fish House, Water Grill, Meat On Ocean, 555 East, Lou & Mickey’s and Pier Burger (“we”, “our”, or “us”), respect the sensitive nature of any personal information you provide to us. We have created this Privacy Policy to demonstrate our commitment to the privacy of our Guests and of all who visit and use our websites. This includes when you visit,,,,,, and any other website of ours that links to this Privacy Policy. It also includes when you engage with us in other ways, including sales, marketing and events.

This Privacy Policy describes our online information collection, storage and disclosure practices and the choices you have regarding how your personal information is collected and used by us and our partners. By accessing and using our websites, you consent to the collection, use and disclosure of information through the websites, as described in this Privacy Policy.

Residents of the European Economic Area (“EEA”), which includes the member states of the European Union (“EU”), should consult the sections of this policy relating to the “EEA Residents” and “International Data Transfers” for provisions that may apply to them.

California residents should consult the section titled “Your California Privacy Rights”.

We reserve the right to change this Privacy Policy at any time. In the event we make changes to this Privacy Policy, such policy will be reposted in the “Privacy” section of our websites, with the date such modifications were made indicated on the top of the page, or we may contact you to inform you about the revisions with a link to the revised Privacy Policy. All changes are effective on the date listed at the top of this page and will apply to all information that we have about you. Your continued use of the websites or the services that we provide after any change is posted indicates your acceptance of the changes and your continued consent to our processing of your personal information. If at any point you do not agree to any portion of this Privacy Policy, then you should immediately stop using our websites and services. As this Privacy Policy contains legal obligations, we encourage you to review it carefully. If you have any questions concerning this Privacy Policy or our information collection, storage and disclosure practices, please contact us at

Personal Information That We Collect and How We Use It

We collect personal information about you when you visit our websites, subscribe to obtain more information about our services, apply for employment, make reservations, book events and purchase gift cards. “Personal information” may be used to directly or indirectly identify an individual (which in some cases, may include certain device information).

The personal information we collect may include (a) names, aliases, postal addresses, unique personal identifiers, online identifiers, Internet Protocol (IP) address, email address, account name, driver’s license numbers, passport numbers or other similar identifiers; (b) education, employment, employment history, financial information, medical information or health insurance information; (c) characteristics of protected classifications under California or federal law; (d) internet or other electronic network activity information; (e) professional or employment-related information; (f) audio, electronic, visual or similar information; (g) location information; and (h) education information that is not publicly available. We may combine the personal information that we obtain about individuals from more than one source. The majority of such personal information is collected when you register on our websites to join our mailing list, set up an account and join our rewards program, order gift cards, make a reservation, apply for employment or otherwise provide us with your contact information or participate in certain activities on our websites.

In general, the type of personal information we collect includes, but is not limited to:

We, our restaurants and/or other partners may use that data to maintain regular communication with you as may be necessary to inform you of offers, updates and other information regarding us.

Use of Personal Information

We use this personal information to: (i) add you to our mailing list; (ii) contact you; (iii) provide information regarding our restaurants, events and other services; (iv) provide our services, including making reservations at our restaurants; (v) establish an account; (vi) sell you gift cards; (vii) process applications for employment; (viii) provide answers to your inquiries or questions; (ix) maintain regular communication with you as may be necessary to inform you about our restaurants, services and your account; (x) provide security and prevent fraud; and (xi) identify usage trends to better understand how you are using our services so we may improve them.

Social Networks

If you choose to connect to our websites through a third-party social network including but not limited to Facebook, Instagram, Pinterest and Twitter (each, a “social network”), we may collect personal information from your profile, such as your name, user name and email address. In addition, our websites offer links to our accounts on social networks. If you decide to use such features, they may allow the sharing and collection of information both to and from each social network. Check the privacy policy of each social network before using such features.

Third-Party Online Advertising

Some of the advertisements you see on the services are delivered by third parties who also collect information through cookies, web beacons and other technologies that collect information about your online activities on this and other websites and apps (on any of your devices) in an effort to deliver advertisements that are tailored to your interests. These third parties also may use information about you that we provide, such as your age, gender, or interests, or the features within the services that you use or information on the different devises you use and your activity on such device, to target and serve advertisements to you and to analyze the delivery of advertisements on the services. However, we will not provide personal information about you to these companies, except as permitted under this Privacy Policy.


OpenTable allows you to make reservations at our restaurants. OpenTable has its own Terms of Use, available at, privacy policy available at, cookie and interest-based advertising policy available at and privacy preference center available at

OpenTable shares your personal information with the King’s Seafood Company when you make online reservations. Such information includes your dining activity and history, preferences, requests, restrictions and other information. OpenTable also provides your name, phone number, Guest information and information that you choose to submit to us. If you provide a mobile phone number in connection with your request or reservation, we may send you text messages regarding your request.

Non-Identifiable Data and Aggregated Personal Information

We or our service providers, including Google Analytics, may also collect web surfing data related to your use of the websites. Such information may include: your Internet Protocol (IP) address, mobile identifiers, device characteristics, event information, browser type and internet service provider (ISP); your operating system; which of our web pages you access and how frequently you access them; language preferences, country and location information, referral or exit pages; click stream data; and, the dates and times that you visit the websites. This data may be collected using cookies, web beacons, page tags or similar tools. As with cookies, the web surfing information is anonymous, “click stream” transactional data that is not associated with any users as individuals.

Web surfing data and similar information may be aggregated for administrative purposes. We may, for example, use this aggregated information in the administration of the websites to improve its usability and to evaluate the success of particular marketing and advertising campaigns, search engine optimization strategies, and other marketing activities. We also use it to help optimize the websites based on the needs of our users.

You can opt out of allowing us to collect this information either by refusing access to the information or by disabling your location setting on your device. However, if you choose to opt out, you may not be able to use certain aspects of the services on our websites.

How and When Your Information Is Shared With Other Parties

We do not sell, trade or license personal information about our users for marketing purposes. We do not share your personal information outside of our company unless it is necessary to fulfill our responsibilities, including providing information or services. However, your personal information is shared within King’s Seafood Company.

Additional Sharing of Information

We work with a number of trusted service providers who may perform vital functions as part of our operations of the websites, including the sale of gift cards on our website. We do not share your personal information unless it is necessary to fulfill our responsibilities, including providing information or services to you.

We may share your personal information with law enforcement or other government agencies as required by law or for the purposes of limiting fraud. We reserve the right to disclose your personal information when we believe that disclosure is necessary to protect our rights or to comply with a judicial proceeding, court order or legal process. We further reserve the right to disclose any of your personal information that we believe, in good faith, appropriate or necessary to take precautions against liability, to investigate and defend against any third-party claims or allegations, to assist government enforcement agencies, to protect the security or integrity of the websites or our services, or to protect the rights, property or personal safety of us, our users, issuers, or others.

We may share your personal information in connection with a corporate reorganization or transaction, such as a divestiture, merger, consolidation or asset sale, or in the unlikely event of bankruptcy.

Notwithstanding any of the above, we will not share your personal information if such sharing is prohibited by applicable privacy and data protection law, including, without limitation, the EEA’s General Data Protection Regulation effective May 25, 2018 and the California Consumer Protection Act (“CCPA”).

EEA Residents

This section of the Privacy Policy is applicable to residents of the EEA. The EEA consists of the member states of the EU, i.e., Austria, Belgium, Bulgaria, Croatia, Republic of Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, the United Kingdom, Iceland, Liechtenstein and Norway. This section also applies to residents of Switzerland and, in the event of its departure from the EU, residents of the United Kingdom. Residents of the EEA and Switzerland are referred to here as “EEA Residents”.

Although websites are accessible anywhere in the world, our restaurants are all located in the United States so that we do not directly provide our services to residents in the European Union. Notwithstanding the foregoing, it is possible that EEA Residents provide personal information by signing up for our newsletters and mailing lists or making reservations at our restaurants.

From May 25, 2018, all processing of personal information of EEA Residents is performed by us in accordance with the General Data Protection Regulation (2016/679) of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons regarding the processing of personal information and on the free movement of such data (“GDPR”).

Under the GDPR, we are the controller and a processor of the personal information of EEA Residents. Our purpose for collecting and processing personal information from EEA Residents is to obtain contact information and to substantiate such information and to provide Services. The legal basis for collecting personal information is your consent. You may withdraw consent for obtaining such communications by following the “Unsubscribe” instructions on any communication or by contacting us at

If you are a resident of the EEA and believe that we have personal information about you, and you wish to access or correct the personal information that we have about you or have any questions relating to the processing of your personal information, please contact us at with the subject line “GDPR Data.”

If you are located in the EEA or UK and you believe we are unlawfully processing your personal information, you also have the right to complain to your Member State data protection authority or UK data protection authority.

If you are located in Switzerland, you may contact the Federal Data Protection and Information Commissioner.

International Data Transfers

If you are resident outside the United States, including in the EEA, we transfer personal information provided by you for processing in the United States. Under the GDPR, we are considered a “controller” and a “co-processor” of the personal information of EEA Residents. By providing personal information to us for the purpose of subscribing to our mail lists, setting up an account or obtaining Services, you consent to the transfer of your personal information to the United States. The transfer of your personal information to the United States is necessary for the performance of a contract between you and King’s Seafood for obtaining Services.

Please note that the United States does not have data protection laws equivalent to those in the EEA and other jurisdictions.

Notifications and Communications from Our Websites

Communications Regarding Our Services

We will send you email notifications and free newsletters from time to time with offers, suggestions and other information. Some notifications are communications relating to us and our services, including confirmations of orders for our products. You may “opt-out” from receiving such communications by following the “unsubscribe” instructions provided in the email.

Legal or Security Communications

We also send out notices that are required for legal or security purposes. For example, certain notifications are sent for your own protection. In other cases, these notifications involve changes to various legal agreements, such as this Privacy Policy or the Terms of Use. Generally, you may not opt out of such emails.

Deleting Your Information

If you want us to delete your personal information and your account, please contact us at with your request. We will take steps to delete your information as soon as we can, but some information may remain in archived/backup copies for our records or as otherwise required by law. You may not delete information relating to our communications relating to the specific services that we are providing for you if you wish to continue receiving such services, including orders of our products. Deletion of your personal information is subject to our obligations as set forth in the section relating to personal information retention.

Personal Information Retention

We retain the personal information we receive as described in this Privacy Policy for as long as you use our services or as necessary to fulfill the purpose(s) for which it was collected, provide our Services, resolve disputes, establish legal defenses, conduct audits, pursue legitimate business purposes, enforce our agreements, and comply with applicable laws.

Links to Other Websites

If you follow any links that direct you away from the websites, including links to social media sites or other sites, this Privacy Policy will not apply to your activity on the other sites you visit. We do not control the privacy policies or the privacy practices of any third parties.

Privacy in Submitted Materials

If you submit any materials to us, either directly or through a social media platform, such as Instagram, such materials, including photos or comments, may be displayed on the websites, including photos of yourself or other individuals. We may also display your first name in connection with the first initial of your last name in connection with comments submitted by you. By submitting such materials, you forego any privacy rights in such materials. Please consult the Terms of Use for other conditions relating to the submission of materials to us directly or through social media websites.

Security Policy

We take commercially reasonable steps to protect our customers’ personal information against unauthorized disclosure or loss. However, no data transmission over the internet can be guaranteed to be 100% secure. Therefore, while we strive to protect user information we cannot ensure or warrant the security of any information you transmit to us or from the websites. You engage in such transmissions at your own risk.

If you believe your personal information is being improperly used by us or any third party, please immediately notify us via email at

Children Under 13

Our websites are restricted to the use of individuals over the age of 13. We therefore will take measures to verify the age of our users. No portion of the websites is directed to children under the age of 13. Consequently, we do not knowingly collect personal identifying information from any person we know is a child under the age of 13. If we learn that we have collected personal information from a child under age 13, we will delete that information as quickly as possible. If you are a parent or guardian of a child under 13 years of age and you believe your child has provided us with personal information, please contact us at

Your California Privacy Rights

The following section pertains to the rights of individuals or households in California (“California consumers”).

Civil Code Section 1798.83
Under certain circumstances, California Civil Code Section 1798.83 states that, upon receipt of a request by a California consumer, a business may be required to provide detailed information regarding how that business has shared that customer’s personal information with third parties for direct marketing purposes. However, the foregoing does not apply to businesses like ours that do not disclose personal information to third parties for direct marketing purposes without prior approval or give customers a free mechanism to opt out of having their personal information disclosed to third parties for their direct marketing purposes.

Rights under the CCPA
After January 1, 2020, the CCPA (California Civil Code Section 1798.100 et seq.) will provide California consumers with additional rights regarding personal information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. The categories of personal information we collect are generally described above but differ for individual consumers depending on the Services used by such consumers.

California Civil Code Section 1798.83, also known as the "Shine The Light" law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us using the contact information provided below.

If you are under 18 years of age, reside in California, and have a registered account with Services, you have the right to request removal of unwanted data that you publicly post on the Services. To request removal of such data, please contact us using the contact information provided below and include the email address associated with your account and a statement that you reside in California. We will make sure the data is not publicly displayed on the Services, but please be aware that the data may not be completely or comprehensively removed from all our systems (e.g., backups, etc.).

Under the CCPA, qualifying California consumers may have the following rights:

Right to Know and Right to Delete.

A California consumer has the right to request that we disclose what personal information we collect, use, disclose and sell.

A California consumer also has the right to submit requests to delete personal information.

When we receive a request to know or delete from a California consumer, we will confirm receipt of the request within 10 business days and provide information about how we will process the request, including our verification process. We will respond to such requests within 45 days.

You will not be denied goods or services, charged a different price, or provided a different level or quality of goods or services just because you exercised your rights under the CCPA. However, if you refuse to provide your personal information or ask us to delete or stop selling your personal information, and that personal information or sale is necessary for us to provide you with goods or services, we may not be able to complete that transaction.

Right for Disclosure of Personal Information.

A California consumer may also submit requests that we disclose specific types or categories of personal information that we collect. Our notice at collection lists the categories of personal information we collect and the purposes for which we use the categories of information.

A. Identifiers Contact details, such as real name, alias, postal address, telephone or mobile contact number, unique personal identifier, online identifier, Internet Protocol address, email address, and account name YES
B. Personal information categories listed in the California Customer Records statute Name, contact information, education, employment, employment history, and financial information YES
C. Protected classification characteristics under California or federal law Gender and date of birth NO
D. Commercial information Transaction information, purchase history, financial details, and payment information YES
E. Biometric information Fingerprints and voiceprints NO
F. Internet or other similar network activity Browsing history, search history, online behavior, interest data, and interactions with our and other websites, applications, systems, and advertisements YES
G. Geolocation data Device location YES
H. Audio, electronic, visual, thermal, olfactory, or similar information Images and audio, video or call recordings created in connection with our business activities NO
I. Professional or employment-related information Business contact details in order to provide you our Services at a business level or job title, work history, and professional qualifications if you apply for a job with us YES
J. Education Information Student records and directory information NO
Visit our Privacy Preference Center to manage consent preferences by category.

Under certain circumstances, we will not provide such information, including where the disclosure creates a substantial, articulable and unreasonable risk to the security of that personal information, customers’ accounts with us, or the security of our systems or networks. We also will not disclose California consumers’ social security numbers, driver’s license numbers or other government-issued identification numbers, financial account numbers, any health insurance or medical identification numbers, or account passwords and security questions and answers.

Submitting Requests

If you are a California consumer and would like to make any requests under the CCPA, please direct your request as follows:

King’s Seafood Company,
LLC 3185 Airway Avenue, Unit J
Costa Mesa, CA 92626  |  855-80KINGS (855-805-4647)   |  714-432-0400

Verifying Requests

If we receive any request we will use a two-step process for online requests where the California consumer must first, clearly submit the request and then second, separately confirm the request. We will use other appropriate measures to verify requests received by mail or telephone.

In submitting a request, a California consumer must provide sufficient information to identify the consumer, such as name, email address, home or work address, or other such information that is on record with us so that we can match such information to the personal information that we maintain. Do not provide social security numbers, driver’s license numbers, account numbers, credit or debit card numbers, medical information or health information with requests. If requests are unclear or submitted through means other than as outlined above, we will provide the California consumer with specific directions on how to submit the request or remedy any deficiencies. If we cannot verify the identity of the requestor, we may deny the request.

California Do Not Track Disclosures

Although many browsers and mobile operating systems include a “do not track (‘DNT’) option,” no common industry standard for recognizing and implementing DNT signals exists. We therefore do not currently commit to responding to browsers’ DNT signals.

Your Rights and Obligations

We ask that you keep the personal information that you provide to us current and that you correct any information you have provided to us by contacting us at You represent and warrant that all personal information you provide us is true and correct and relates to you and not to any other person.

If you are a resident of the EEA and wish to access or correct the personal information that we have about you or have any questions relating to the processing of your personal information, please contact us at with the subject line “GDPR Data.”

If you use the websites, you are responsible for maintaining the confidentiality of your account and for restricting access to your computer or device, and you agree to accept responsibility for all activities that occur under your account.